We help healthcare payers and providers identify, measure, and act upon the INTENT of their account based marketing.

 

| EXCLUSIVE intent data that identifies accounts early in their customer journeysscreen-multi-campaigns

| INTUITIVE INTERFACE designed for marketers

| POWERFUL, SCALABLE AUTOMATION for all channels

| DIGITAL ANALYTICS that is data driven

| RAPID ONBOARDING to get to market quickly

Today’s executive has many ways to engage in research.  The topic of this research can be a forbearer for their organization to make a change.

Sales must understand when their target accounts become engaged in this form of research.

Marketing must have the ability to deliver personalized, contextual content that offers engaged accounts relevant solutions as they conduct their research.

The ability to marry intent with consistent, relevant communication requires a complex orchestration  of data, automation and analytics. LSC Digital’s E-Lumigent platform delivers all of the above inside our proprietary system and is the only SAS solution available for account based marketing (ABM).

| IDENTIFYING BUYER INTENTscreen-shading-report-1
You need data to identify which accounts are in-market right now

| ANALYTICS AND CAMPAIGN EXECUTION
You need to be able to understand each decision maker’s journeys and how to manage each interaction along the way from awareness to contract signing

| PLATFORM & INTEGRATION

Your technology and integration team demands a reliable, cost effective cloud based solution built for omnichannel excellence.

Sophisticated sales organizations know that in order to reach and engage with executive decision makers they must not only understand their needs in the moment but also  deliver highly personalized experiences every step of the way – regardless of the channel.  Flawless omnichannel execution demands superior strategy, analytics and technology.

With E-Lumigent, you can market smarter and increase sales efficiency by leveraging a single  software solution that identifies real buyer intent while offering the ability to deliver both branded and highly personalized messaging to engage targeted accounts.

| YOU NEED A SOLUTION YOU CAN COUNT ON…ALL THE TIME.

Leading brands in the healthcare industry rely on E-Lumigent’s intent data. We process trillions of datapoints to deliver our reliable buyer intent data.

We are proud of our ability to go from “hello” to launch in an average of 3 weeks. Permissions, data tables, imports/exports, templates and more are all configurations, not custom development.

We plug into your tech stack. With our combination of flexible ETL for pre-processing or customized exports, native APIs and configurable webserves, we do the “heavy lifting”.

Your customer data is safe with us: ISO27001, no breaches.

We utilize IBM’s Digital Analytics, Journey Designer and Journey Analytics to support E-Lumigent’s client base.

| A SINGLE PLATFORM THAT WILL HELP YOUR ORGANIZATION TO GROW SALES REVENUE THROUGH OUR MODERN ACCOUNT BASED MARKETING PLATFORM.
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Launch sales based marketing and communications based on when named accounts show intent to buy.

Plan relevant and smart engagement with your accounts to engage them before they RFP their business.

Leverage into campaigns your complete view of each account by segmenting with firmogrpahics, econographics, risk data, contract data and an ever expanding pool of intent data.

Analyze performance with deep-dive BI tools that are based on real-time site analytics. Offered through IBM Commerce, the aim is to allow brands to turn insights about the customer journey into actions. This will help companies to close the loop with what is happening everywhere and develop the critical skill of account based marketing.

| DESIGNED TO FLEXIBLY SERVE THE ENTIRE SALES LIFECYCLE – DATA INTEGRATION, CHANNEL EXECUTION, THROUGH REPORTING AND ANALYTICS.
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Orchestrate email, mobile, social, print, and retargeting for maximum impact – one platform, infinite possibilities

Access sophisticated technology with only basic technology skills

Design complex customer journeys with minimal effort

Collect and understand individual consumer behaviors and discover untapped audience segments

Activate your data by putting it into the hands of your marketers through a point-click interface that guides you through your audience and data selection

Create multi-variant and A/B test for all your campaigns

Leverage responsive forms and surveys that update in real time

Delight your customers with hyper-localization and fresh content that’s relevant when they view it, not just when you send it

Trust QA Tools that enable you to relax. System-driven quality checks on content, link validation, full mobile preview and campaign preview

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