Taking New Client Prospecting and Acquisition Digital in the Healthcare Industry

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With the constantly changing and increasingly competitive landscape of the healthcare industry marketers for payers and providers should take the lead established by eCommerce companies to better engage buyers digitally. Determine the role of omnichannel engagement technology in your marketing mix. B2B healthcare marketers must start with a companywide assessment … Continue reading

It’s 2016 – Why Don’t YOU Segment?

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Many companies that I work with in the healthcare industry don’t segment their messaging to both their existing and potential customers. This is usually the case for two reasons: 1. They either don’t have or don’t think they have the time and resources to identify the different segments in their … Continue reading