Since 1979, LSC has been helping clients like you grapple with — and understand the nuances of — Big Data. Our data analytic capabilities help healthcare organizations determine who might be appropriate prospects, identify when they’re in “buying mode”, and provide the communication tools to engage them. LSC’s E-Lumigent platform offers robust Business Intelligence tools, IBM’s Digital Analytics suite, and one of the most comprehensive data sets available. Our team has rich and practical experience creating effective sales and marketing engagement programs for payer, provider, pharma, medical device, and life sciences companies. This combination of people, process, and technology offers organizations like yours the financially responsible solutions which enhance Return On Marketing Investment.
Mr. Tarzian is a recognized expert on data driven marketing and sales automation. Beginning in 1994, Mr. Tarzian designed and developed the Dynamic Marketing Environment (DME) a real-time marketing operating system, currently deployed at one of the largest global technology companies in the world. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, the technology subsidiary of Barry Blau and Partners, the largest independent direct marketing agency in the U.S. at that time.
In late 1998, he became Chief Technology Officer of circle.com, a publicly traded company (CIRC), and later became the Chief Strategy Officer before taking over as CEO in November of 2000. By then circle.com had grown to a 650 person, 13 office multi-national group. In 2001, circle.com was integrated into Euro RSCG, the fifth largest advertising led communications group in the world, and Mr. Tarzian assumed the title of CEO of the New York region. He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity with clients such as Merck, Pfizer, Bayer, Diageo, Nintendo, Coty, P&G, IBM, Intel, Symantec, Computer Associates, Volvo Cars, Lexmark, Campbell Soup Company, Barclay’s Global Investors, Adobe and Charles Schwab, among others.
Robert Lande is a seasoned direct marketing executive with over twenty years of database & Direct Marketing experience. Robert spent ten plus years managing the Merrill Lynch account at Wunderman Worldwide, five years managing the Mercedes Benz and Direct Buy accounts at Trivergence and most recently was responsible for acquisition, engagement and retention for Individual & Group Sales at Horizon Blue Cross Blue Shield of New Jersey.
At BCBS he was responsible for all database functions, working with Acxiom and Infogroup on a weekly basis to design and develop programs targeted towards Small Group and Individual markets. He oversaw SAS Customer Intelligence Studio and all Marketing Automation functions. In addition he was responsible for comprehensive data analysis to measure and improve program performance for core program benefits, promotions and customer engagement.
Robert bring the following areas of expertise to LSC; Lead Generation, Brand Building, Strategic Planning, Ecommerce, Consumer Research & Insights, Customer Acquisition & Retention, Database Marketing & Segmentation, SAS CI, Database Marketing, Digital Marketing, Web Site Usability & Design, Conversion Optimization, Direct Marketing, Mobile Marketing, Email Marketing, Social Media, SEM, SEO, Affiliate Marketing, Lead Gen, New Product Development & Launch, Team Leadership, Budget Planning P&L Management, Agency Management, DR Radio & TV.
With over a decade of experience helping clients in the healthcare industry take advantage of online channels to increase revenue, Dave brings a wealth of revenue-building skills and strategies. Dave has a proven record of working with hospital networks and healthcare insurance companies helping them make sense of big data and creating Patient, Consumer, and Physician engagement solutions designed to deliver measurable Return on Investment and transform marketing and physician relations teams into revenue and profit centers.